Introduction to Human Communication - Beauchamp, Susan R; Baran, Stanley J
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Introduction to Human Communication offers a comprehensive and balanced survey of the discipline. Susan R. Beauchamp and Stanley J. Baran show readers how central successful communication is to gaining effective control over perception, meaning making, and identity. After walking readers through the basics of communication theory and research, they provide tools to help them become more competent, confident, employable, and ethical communicators. The Third Edition features a diverse array of real-world examples and practical pedagogical tools to help readers apply what they′ve learned to a…mehr

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Produktbeschreibung
Introduction to Human Communication offers a comprehensive and balanced survey of the discipline. Susan R. Beauchamp and Stanley J. Baran show readers how central successful communication is to gaining effective control over perception, meaning making, and identity. After walking readers through the basics of communication theory and research, they provide tools to help them become more competent, confident, employable, and ethical communicators. The Third Edition features a diverse array of real-world examples and practical pedagogical tools to help readers apply what they′ve learned to a wide variety of communication contexts, including mass and digital communication, media literacy, health communication, interpersonal communication, organizational communication, and intercultural communication. Also available in Sage Vantage, an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Learn more about 978-1-0719-2452-5, Introduction to Human Communication - Vantage Learning Platform, Third Edition.
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Autorenporträt
Susan R. Beauchamp spent 20 years in television and radio before beginning her teaching career. She worked in numerous markets including Philadelphia, Boston, Los Angeles, and New York as a producer, writer, reporter, and anchor. Susan focused her graduate studies in the field of media literacy and through service-learning courses has created media education curricula for K-12 schools. As a lecturer in the Communication Department at Bryant University, she developed the department's media literacy curriculum and has been an active member of the National Association of Media Literacy Education. Susan also instructs on media and culture topics for external programs such as OLLI (Osher Lifelong Learning Institute) at the University of Rhode Island and has taught at a number of colleges. She writes a monthly newsletter, Baby Boomerang, for the online platform Substack. Susan has received a number of awards, including Bryant's Excellence in Teaching Award. Stanley J. Baran, Professor Emeritus in the Communication Department at Bryant University, earned his PhD in communication research at the University of Massachusetts after taking his MA in journalism at Pennsylvania State University. He has taught at Cleveland State University; the University of Texas at Austin, where he won the AMOCO Teaching Excellence Award as the best instructor on that 40,000-student campus; and at San Jose State University, where he was named President's Scholar as the university's outstanding researcher. As a Fulbright Scholar he taught at the Institut fur Journalismus und Kommunication at the Hochschule fur Musik und Theater in Hannover, Germany. Dr. Baran has published ten books and scores of scholarly articles and has sat on the editorial boards of six scholarly journals. His work has been translated into half a dozen languages.