Changes are implemented in companies every now and then. However not all changes are successful. The difference between successful and unsuccessful changes is the effectiveness of the change process. Whether a change process is effective or not will depend on whether the change manager correctly identified the specific driver/need for change or not. This research therefore aimed at identifying the specific drivers for effective change. The research focused on commercial banks; but can also be applicable in any other industry in, addition to other factors. Identifying a specific driver for change ensures the changes put in place impacts positively on the company, and enhances its performance hence making it better placed in the competitive environment.
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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.