The Essential Guide to turning your Research in Fluid Mechanics The study of non-Newtonian fluids has attracted much attention because of their practical applications. With the growing importance of non-Newtonian fluids in modern technology and industries, investigations of such fluids are desirable. A number of industrially important fluids including molten plastics, polymers, pulps, foods and fossil fuels, which may saturate in underground beds, exhibit non-Newtonian behavior. Due to flow behavior of non-Newtonian fluids, the governing equations are much complicated and highly non-linear when compared to Newtonian fluids. The study of flow and heat transfer for an electrically conducting fluid past a porous plate/ in a channel under the influence of a magnetic field has attracted the interest of many investigators in view of its applications in many engineering problems such as Magneto hydrodynamic (MHD) generator, Oil exploration, Plasma studies, and Geothermal energy extractions.