Pat Langton

Hook: The Idea Behind Why Ideas Catch on

• Broschiertes Buch

Produktbeschreibung

The must-have handbook for marketers to create effective and memorable campaigns in the new media era. We are living in a new era of media and marketers are more confused than ever before. Nine out of 10 marketers are struggling to identify the right platforms and technologies to help them engage their audiences. Marketing has lost its way in recent years. Advertising and communication are so cluttered that marketers are creating bad campaigns that are a waste of their and the consumer's time. HOOK gives you an easy-to-remember system to create campaigns that have human emotion, ownable messaging, unique offerings, and talkability among their audience. Learn how to create great ideas and marketing campaigns that work.

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Produktdetails

• Verlag: Wilkinson Publishing
• Seitenzahl: 144
• Erscheinungstermin: 1. Oktober 2021
• Englisch
• Abmessung: 218mm x 155mm x 10mm
• Gewicht: 295g
• ISBN-13: 9781925927597
• ISBN-10: 1925927598
• Artikelnr.: 61647224

Autorenporträt

Pat Langton is the Creative Director/Partner of Magnum Opus Partners, one of Australia's oldest independent advertising agencies. After spending two years abroad in London, Pat returned to Melbourne with a wealth of experience collaborating across local and international brands. His success was rewarded with major international awards, including a Silver Cannes Lion, three Clio awards, and many others, for both his digital and traditional campaigns. His time in London focused on wellness and consumer health products, collaborating with musicians, photographers, and a broad range of clients.