Social Brand Management in a Post Covid-19 Era - Dias, Patricia; Duarte, Alexandre
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This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and preferences of consumers.

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Produktbeschreibung
This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and preferences of consumers.
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Autorenporträt
Patrícia Dias is an Assistant Professor at Universidade Católica Portuguesa and a Researcher at CECC - Research Centre for Communication and Culture and CRC-W - Católica Research Centre in Psychology, Family and Social Wellbeing. Alexandre Duarte is an Assistant Professor at Universidade NOVA de Lisboa, an Invited Professor at Universidade Católica Portuguesa, and a Researcher at ICNOVA - Universidade Nova de Lisboa.