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Management luminary Tom Peters promoted the idea of self-marketing. "We are CEOs of our own companies: Me Inc." Creating your Unique Selling Points (USP) is the genesis to helping you identify your brand. We, as customers, buy specific brands of products because they exceed our expectations. Getting a job is the process of selling oneself as the person (brand) who exceeds the needs of the potential customer, the employer. This step-by-step 44-page instructional guide will pilot the reader to develop an unbeatable individual brand strategy. Tasks include creating a portfolio of transportable skills, writing and fine-tuning résumés for "this job"; expanding job search opportunities - local, domestic, or international; making a lasting impression, 20 common interview questions and how to respond with confidence, interview do's and don'ts, Skype interviews, and post-interview follow up. This blueprint for identifying personal Unique Selling Points will give the confidence to get that job!