Francis M. Duffy, Patti L. Chance

Strategic Communication During Whole-System Change

Advice and Guidance for School District Leaders and PR Specialists

• Broschiertes Buch

Produktbeschreibung

Readers of this book will be able to provide effective leadership to transform their school systems in ways that improve student, faculty and staff, and whole-system learning.

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Produktdetails

• Leading Systemic School Improvement Nr.9
• Verlag: Globe Pequot Publishing Group Inc/Bloomsbury
• Seitenzahl: 264
• Erscheinungstermin: 17. November 2006
• Englisch
• Abmessung: 229mm x 152mm x 16mm
• Gewicht: 434g
• ISBN-13: 9781578865314
• ISBN-10: 157886531X
• Artikelnr.: 21927454

Autorenporträt

By Francis M. Duffy and Patti L. Chance

Inhaltsangabe

Part 1 Section 1: Navigating Whole-System Change in School Districts: What
Change Leaders and School PR Specialists Need to Know to Support the
Journey Chapter 2 Strategic Communication Chapter 3 Why Whole-System Change
is Needed: The Topography of Whole-System Change and A Compass to Navigate
It Chapter 4 A Change Leader's Guide to Shaping a School District's Future
Chapter 5 How To Transform An Entire School District: A Change Navigation
Protocol for School Systems Part 6 Section 2: How Strategic Communication
and School Public Relations Can Support Whole-System Change in School
Districts Chapter 7 Public Relations in Times of Great Change: A Systems
Perspective Chapter 8 Establishing Relationships and Building Trust to
Facilitate School District Improvement Chapter 9 Creating School District
Renewal Through a Shared Vision Chapter 10 Changing Minds and Hearts: A
Challenge for Strategic Communication Chapter 11 Power, Politics and
Ethics: Dynamic Leadership for Systemic Change in School Districts Part 12
Section 3: Voices from the Field Chapter 13 Essay 1: Communicating with Key
Stakeholders to Enable Strategic Change Chapter 14 Essay 2: Finding and
Engaging the "Influentials": Effective School Public Relations During Times
of Great Change Chapter 15 Essay 3: The Role of a School Board in
Communicating Change in Front of and Behind the Camera Chapter 16 Essay 4:
The Role of School Public Relations: Bringing Order Out of Chaos Chapter 17
Essay 5: Community Involvement in Decatur's Journey Toward Excellence
Chapter 18 Epilogue: Communicating in Times of Great Change

Rezensionen

Given the complex nature of system-wide change for leading and learning, Francis M. Duffy and Patti L. Chance offer the definitive resources for system leaders to go from surviving to thriving. Strategic Communication During Whole-System Change: Advice and Guidance for School District Leaders and PR Specialists should be on the bookshelves of every system-level leader, board of education member, and other constituents. These professionals would be well served by the contemporary thinking that Duffy and Chance provide and the voices from the field offered by the practitioners who have written about their experiences of leading and learning from whole system change. -- Sally J. Zepeda, Ph.D., associate professor and graduate coordinator, Department of Lifelong Education, Administration, and Policy, University of Georgi Solid information is presented...The book provides a great amount of information. School Administrator, February 2009 This book is essential reading for district leaders. The available resources in this book are a treasure trove of ideas, strategies, and practical applications related to organizational change. Duffy and Chance compiled, in one place, a clear understanding of systems thinking and related it to the power of communication and its direct application to change in school organizations. -- Dr. Raymond L. Calabrese, professor and graduate coordinator, Department of Educational Leadership, Wichita State University