Electronic Commerce - Timmers, Paul
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This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.…mehr

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Produktbeschreibung
This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.
Rezensionen
"Because so much of the Internet is new, much of the work is predictive, though Dr. Timmers grounds the issues in applicationsof the Internet by existing companies. The book comprises a rich mix of the theoretical along with numerous case studies." --Bruce McWilliams , ,
"One of the most helpful features of this book is the flexible approach to forecasting the future of B2B e-commerce . . . . Sections I would particularly recommend are those on disintermediation and on the convergence of B2B and B2C markets . . . My hot tip? If you can't plough through the whole book, the last two pages are a useful summary -and don't miss out on the case studies." --Margaret Morrison, Knowledge Specialist in the area of Electronics and High-Tech, Anderson Consulting
"This book is a very good and systematic guide from key and successful B2B stories, to generic business models, to global marketing and branding, to technical guidance and finally to business-business vision. A MUST - HAVE BOOKfor managers and practitioners of B-B commerce at the right time with the right quality." --Vaggelis Ouzounis,
"... gives an excellent grounding into business to business internet trading. If you are interested in this subject then buy this book." --Graham Hutton, Consultant in Strategy and e-business, Strategy, May 2000
"Business to business e-commerce is a revolution because of the profound impact it has on the way businesses are run... a valuable contribution to all of those who want to analyse the business-to-business developments in both Europe and America. When you read this book you are convinced that, re-phrasing Shakespeare, 'B-2-B, or not to be; that is the question'" --Erkki Liikanen, Member of the European Commision, Enterprise and Information Society…mehr