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Business Warfare provides a framework for business strategy based on Clausewitz, Sun Tzu, Foch and Machiavelli.

Produktbeschreibung
Business Warfare provides a framework for business strategy based on Clausewitz, Sun Tzu, Foch and Machiavelli.
Autorenporträt
Paulo Cardoso do Amaral is an accomplished professional with an extensive background in engineering, information systems, and business management. He holds a Bachelor's degree in Electrical Engineering Systems and Computers from Instituto Superior Técnico (IST), Technical University of Lisbon, Portugal. Furthering his expertise, he earned a PhD in Information Systems from the University of Paris VI, France, and an MBA in International Business from CatólicaLisboa, Portugal.Paulo began his career as a Computer Systems Developer at Chorus Systèmes in Paris, France, and Inesc in Portugal, where he worked for eight years. He then served as Chief Information Officer (CIO) for 12 years at Portugal Telecom and the insurance companies of the CGD group, the largest financial group in Portugal.He has also played a significant role in various prestigious organizations. Paulo was the Vice-president of the Portuguese chapter of AFCEA (Armed Forces Communications and Electronics Association) and served as a NATO Scientific Advisor on Cybersecurity in 2003. He contributed to the growth of Sinfic, a multinational Portuguese IT company with a turnover of 60 million, as a board member in charge of international business for eight years.In addition to his corporate roles, Paulo is a dedicated educator and has been shaping minds since 1998. He is an MBA Professor at CatólicaLisbon, Portugal, and since 2014, he has been teaching at Tsinghua University in Beijing, China, and Ecole Nationale des Ponts et Chaussées in Paris, France. He also teaches at Solvay Business School in Brussels, Belgium, and has been a Learning Manager at IMD Business School in Lausanne, Switzerland, since 2015.Paulo has a deep connection with military education, having been a professor for ten years at the Portuguese Air Force Academy, the Portuguese Army Military Academy, and the Command and General Staff Officers' Course for the three branches of the Portuguese Army.As an author, Paulo has published two insightful books: Top Secret (on competitive intelligence) published by Academia do Livro, Portugal, in 2008, and Knowledge Capital published by UCP Publishing, Portugal, in 2005. He also conceived the Portuguese web3 strategy in 2023.Paulo Cardoso do Amaral is a visionary entrepreneur since 2014, continually contributing to the advancement of business and technology education and strategy.