Looking Beyond Profit - Chiu, Peggy
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This fascinating in-depth study of small shareholders provides both theoretical and empirical insights into their personal values and attitudes to corporate social responsibility (CSR). Peggy Chiu establishes that personal values are a major influence on decisions about the type of investments people make and about which companies they choose to invest in. Financial risk and return are far from being the only factors that determine small shareholders' investment decisions - irresponsible behaviour is not acceptable and will not attract investment from this significant group.

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Produktbeschreibung
This fascinating in-depth study of small shareholders provides both theoretical and empirical insights into their personal values and attitudes to corporate social responsibility (CSR). Peggy Chiu establishes that personal values are a major influence on decisions about the type of investments people make and about which companies they choose to invest in. Financial risk and return are far from being the only factors that determine small shareholders' investment decisions - irresponsible behaviour is not acceptable and will not attract investment from this significant group.
Autorenporträt
Peggy Chiu has been an investor, both direct and indirect, in the Hong Kong, Australian and New Zealand share markets for more than 20 years. Her extensive experience working for a funds management company in Australia contributed to her PhD at Massey University where she now teaches strategic governance.