Think - Engage - Thrive: Marketing Actions To Skyrocket Your Brand In The Digital Age - Masiello, Philip
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TRIPLE YOUR BUSINESS Digital marketing has transformed how business is done. Today it is easier than ever to get your message in front of customers. The problem is, it is easier for your competition, too. So how do you make your brand stand out from the crowd? How can tools like Google Analytics help you engage with what customers love and do? Confronting a mountain of data, how can you make your business thrive? Philip Masiello, CEO of Hound Dog Digital Marketing, can tell you. Fueled by decades of his experience in marketing strategy and entrepreneurship, Masiello's THINK ENGAGE THRIVE!…mehr

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Produktbeschreibung
TRIPLE YOUR BUSINESS Digital marketing has transformed how business is done. Today it is easier than ever to get your message in front of customers. The problem is, it is easier for your competition, too. So how do you make your brand stand out from the crowd? How can tools like Google Analytics help you engage with what customers love and do? Confronting a mountain of data, how can you make your business thrive? Philip Masiello, CEO of Hound Dog Digital Marketing, can tell you. Fueled by decades of his experience in marketing strategy and entrepreneurship, Masiello's THINK ENGAGE THRIVE! tears down marketing models created in a data-poor age, offering common sense alternatives that take marketing out of the textbook, into the real world. Through stories of lessons he learned as an entrepreneur, TV shopping marketer, and million dollar Amazon seller, Masiello contrasts dysfunctional corporate cultures with the best-known companies doing marketing right, including Apple, Amazon, and Dunkin' Donuts. In THINK ENGAGE THRIVE! you will learn to use today's unprecedented customer data tools to intelligently target your customers. By applying the principles Masiello lays out, you'll convert clicks into sales and service into retention. Your business will skyrocket as you THINK ENGAGE THRIVE! Masiello goes beyond marketing 4.0 and other internet marketing concepts to show you how to use the marketing tools to grow your business. Whether you are a startup business or a Fortune 100 company, this book will explain the concepts of digital marketing and marketing strategy in a way that is easy to understand. "I so believe in Phil's ability, that I entrusted him with my image and celebrity to partner with him in my skincare company, Raw Essentials. Everything it became, happened under Phil's watchful eye." - Carol Alt, Supermodel, Author, Entrepreneur, Raw Lifestyle Expert "A must-read for marketers who want to learn how to engage with their customers in the digital age." - Bob Circosta, TV's Original Home Shopping Host and "TV's BILLION DOLLAR Man" "Phil has proven himself to be a creative thought leader and driven manager who gets results." - Henry Nasella, LNK Partners
Autorenporträt
> Mr. Masiello is renowned as one of the innovators of modern semantic SEO and content-driven marketing. He is also well-known for his entrepreneurial talent, having launched five unique international brands since the age of 25. Phil Masiello has been a founder and CEO of several disruptive business models. Presently Mr. Masiello is the founder of Hound Dog Digital Marketing agency assisting consumer product companies with their Ecommerce efforts, mobile application marketing and Amazon Seller marketing. Prior to Hound Dog Digital Marketing, Mr. Masiello was a Founder and CEO of 800razors.com, an Ecommerce company selling high quality American made razors and shaving products for men and women that compare in quality to the national brands at a fraction of the price. Some of the investors in 800razors.com were John Sculley, David Sculley and Michael Phelps. During this time, Mr. Masiello also advised on the marketing of Mr. Sculley's personal website, book and learning series as well as the marketing of Wolfgang Pucks's Online Cooking School. Prior to 800razors.com, Phil Masiello co-founded Raw Beauty, Inc. with Carol Alt, which developed and marketed Raw Essentials Skin Care through its website, on the shopping channels and retailers internationally. During this period, Mr. Masiello also assisted Forbes Riley, Nick Verreos and Marla Wynne in marketing their various fashion lines on HSN and Macy's. Prior to Co-founding Raw Beauty, Inc., Mr. Masiello was a founder and President of Metro Marketing, an agency focused on developing the online, retail and TV Shopping sales channels for emerging natural and organic brands. Mr. Masiello also founded The Daily Market, a Washington, DC based grab and go meal chain that was sold to a major supermarket chain. Mr. Masiello's first startup was at the age of 25. Mr. Masiello holds an MBA in Finance and Marketing from the University of Maryland. He has remained active in the schools entrepreneurial programs and is also an active advisor and mentor to several incubators in the Baltimore/Washington Marketplace.