Philip Circus

Promotional Marketing Law

A Practical Guide

• Broschiertes Buch

Produktbeschreibung

Promotional Marketing Law: A Practical Guide (previously titled Sales Promotion and Direct Marketing Law: A Practical Guide) offers comprehensive advice on the law relating to sales promotion. This book highlights key developments and helps you to avoid possible legal pitfalls and offers straightforward, no-nonsense advice. It uses a question and answer format for quick reference, saving you valuable time. Covering questions regularly raised by sales promotion and marketing professionals, this book is based on many years of practical experience on the part of the author.

Produktdetails

• Verlag: Bloomsbury Academic
• 6th edition
• Seitenzahl: 314
• Erscheinungstermin: 28. Februar 2011
• Englisch
• Abmessung: 216mm x 149mm x 27mm
• Gewicht: 449g
• ISBN-13: 9781847667397
• ISBN-10: 1847667392
• Artikelnr.: 33554313

Autorenporträt

Philip Circus

Inhaltsangabe

Introduction to the legal and self-regulatory controls on sales promotion
and direct marketing
The self-regulatory controls examined
Contractual issues and distance selling
Prize Promotions
Data protection issues
Intellectual property
Price promotions and price claims
Free and extra value incentives
Bribery
Miscellaneous legal issues
European issues
Promotional marketing administration checklist