Rebecca B. Rubin, Philip Palmgreen, Howard E. Sypher

Communication Research Measures (eBook, PDF)

A Sourcebook

• Format: PDF

Produktbeschreibung

This sourcebook brings together a variety of scales that measure a number of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed.

Originally publi

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 416
• Erscheinungstermin: 26. August 2020
• Englisch
• ISBN-13: 9781000106176
• Artikelnr.: 59879730

Autorenporträt

Rebecca B. Rubin (Kent State University, USA) (Author) , Alan M Rubin (Kent State University, USA) (Author) , Elizabeth E. Graham (Kent State University, USA) (Author) , Elizabeth M. Perse (University of Delaware, USA) (Author) , David Seibold (University of California at Santa Barbara, USA) (Author)

Inhaltsangabe

Contents: Introduction. Part I: Measurement Trends and Issues.P. Kearney
M.J. Beatty
Measures of Instructional Communication. R.B. Rubin
E.E. Graham
Measures of Interpersonal Communication. A.M. Rubin
E.M. Perse
Measures of Mass Communication. C.W. Downs
S. DeWine
H.H. Greenbaum
Measures of Organizational Communication. Part II: Measure Profiles.