Sale of Ooty Tea Through PDS Shops in Tamil Nadu - Chickanagu, Pitchai
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The study is conducted to know the liking of the people for the cooperative tea. When the cooperative Ooty is compared with the other competitors, price wise it is cheaper and easily available. The money earned through the sale of the tea goes once again to the small and medium tea growers in the Nilgiris District of Tamil Nadu. The increase in sales ultimately will help these poor small tea growers who economically weaker.

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Produktbeschreibung
The study is conducted to know the liking of the people for the cooperative tea. When the cooperative Ooty is compared with the other competitors, price wise it is cheaper and easily available. The money earned through the sale of the tea goes once again to the small and medium tea growers in the Nilgiris District of Tamil Nadu. The increase in sales ultimately will help these poor small tea growers who economically weaker.
Autorenporträt
DrC.Pitchai, Faculty member of the Institute of the Cooperative Management, Madurai, has over 17 years of teaching experience and basically a trainer in the cooperative management areas.A.S.Subamanian,Faculty member of the Institute of the Cooperative Management, Madurai, has 17 years of teaching experience and also a trainer.