Priscilla Y. Huff

Make Your Business Survive and Thrive! (eBook, PDF)

100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home-Based Enterprise

• Format: PDF

Produktbeschreibung

If you're an entrepreneur, or you're just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits--no matter what kind of business you own--and helps you get the most out of your limited resources. Grow your business and get on the fast track to success.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 368
• Erscheinungstermin: 19. Juni 2007
• Englisch
• ISBN-13: 9780470097915
• Artikelnr.: 38185757

Autorenporträt

Priscilla Y. Huff is a business writer and author of articles and books on small and home-based businesses, with a particular focus on issues important to women entrepreneurs. She has written for such print and online publications as Home Business Magazine, Small Business Opportunities, and Fortune Small Business.

Inhaltsangabe

Foreword.
Preface.
Acknowledgments.
1. Introduction: Understanding the Challenges of Entrepreneurship.
2. Grow with a Unique Idea: Defining Your Venture.
3. Grow with Effective Organization and the Right Tools: Time Is Money!
4. Grow with Planning: You Need to Know How and Where Your Business I s
Growing.
5. Grow with Financing and Money Management.
6. Grow with "A Little Help from Your Friends": The Best People to Help
Your Business Succeed.
7. Grow with Innovative and Low-Cost Marketing Methods: Original and Fun
Ways to Promote Your Business.
8. Grow through the Media and Your Contacts: Leveraging Positive Press
Coverage for Your Business.
9. Grow with Effective Advertising Tactics: Getting the Best Ad for Your
Money.
10. Grow with Smart Customer Relationship Management.
11. Grow with the Internet (It's Still the Wild, Wild Web): You Can Survive
and Thrive Online.
12. Grow with Spin-Offs and New Product or Service Developments: How Many
Ways to Diversify?
13. Grow into the Future: How far and Which Way Do You Want to Go?
14. Ongoing Growth: Additional Practical Tips for maintaining and
Sustaining Your Business.
Glossary.
Additional Resources.
About the Author.
About the Foreword Author.
Contributors.
Index.