Customer-Focused Management by Projects - Vaupel, R.;Schmolke, G.;Krueger, A.
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Project management has been successfully applied in companies for many years, and has proven to be an ideal way of managing innovative and unique tasks. However, project management can also be a way of focusing a company's resources on its customers. In order to achieve this, a new, much more entrepreneurial and company-wide approach must be taken. Customer-Focused Management by Projects provides a comprehensive overview of project management, and places it in a company-wide perspective. Vaupel, Schmolke and Krüger use their long-term practical experience in management by and of projects to…mehr

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Produktbeschreibung
Project management has been successfully applied in companies for many years, and has proven to be an ideal way of managing innovative and unique tasks. However, project management can also be a way of focusing a company's resources on its customers. In order to achieve this, a new, much more entrepreneurial and company-wide approach must be taken. Customer-Focused Management by Projects provides a comprehensive overview of project management, and places it in a company-wide perspective. Vaupel, Schmolke and Krüger use their long-term practical experience in management by and of projects to present a complete management concept which can be directly transferred into practice. The authors set out an integrated management concept for project-oriented companies, including developing the management of individual projects as a company's core competence. The crucial role of corporate culture in the success of project management is emphasized, and an outline of the procedures and functions integral to a project-supportive culture is provided. The principles of organizational learning, metric systems and project benchmarking are applied to project-management, making this a useful and informative book for newcomers to Project Management and more experienced readers alike.
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Autorenporträt
RONALD VAUPEL has been working for Siemens AG since 1972. He is head of the Competence Center for Project Management and Controlling at I&C Networks. In this function he is responsible for establishing project management procedures as well as for planning and controlling the national and transnational development of large telecommunications systems. GERNOT SCHMOLKE has been working for Siemens AG since 1972. He is the head of Process-, Project- and Information-Management at I&C Networks. ANDREAS KRÜGER has been working for the Institute of Production Economics and Controlling (IPC) at the Ludwig Maximilian University in Munich, Germany, since 1996. His special research interest is behavioral control in international development projects. With a foreword by HANS-ULRICH KÜPPER of the Institute of Production Economics and Controlling at the University of Munich