Robert Ashton is a social entrepreneur and established business author. His books have been translated into 15 languages and sell in almost 100 countries around the world. He attributes his success in business and in print to his ability to translate complexity into clear, compelling copy. In this book Robert shares the secrets of effective, persuasive writing.
* 1: Sunday: Simple techniques to focus your message and get the point
across
* : Sunday - work out what you want to say and make sure your copy is
going to be relevant;
* Monday: - put yourself in your readers' shoes and make your writing
easy to read and absorb;
* 2: Monday: How pictures, layout and colour make words meaningful and
memorable
* 3: Tuesday: Writing effective letters. Some useful direct mail tips
* : Tuesday - learn the art of letter writing and make sure your
letters will be read;
* : Wednesday - understand advertising and how each of your words earn
its keep;
* 4: Wednesday: Winning ways to make sure your advertising works
* 5: Thursday: Communicating clearly with the media. News releases and
bulletins
* : Thursday - become a popular press commentator and promote what you
do for free;
* : Friday - discover why most promotional print says too much and
become skilled at only writing what matters most;
* 6: Friday: Preparing promotional material and linking it all together
* 7: Saturday: Composing reports, punchy proposals, presentation
visuals
* : Saturday - explore some other ways to work with words and know you
are getting your message across.
