Power Up Your B2B Branding
Rob Dalton
Broschiertes Buch

Power Up Your B2B Branding

And Make Your Competitors Hate You in 35 Days Volume 1

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Most of the marketing people I've worked with are ingenious, hard-working and proud of their companies. The problem is, most of them (especially those in B2B) underestimate the power of branding and marketing and rely almost entirely on their sales people and reps to introduce products, build relationships and grow their businesses. My mission with this highly instructional book is to help them power up their branding and marketing so they can shorten the sales cycle, generate more qualified leads, build stronger customer relationships and leapfrog right over their competitors.