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Seminar paper from the year 2023 in the subject Business economics - Controlling, grade: 1,0, Pforzheim University, course: Strategic Controlling, language: English, abstract: The purpose of this study is to examine the key contrasts between strategic control in digital and traditional company models. Furthermore, we will examine the most appropriate strategic control instruments for digital business models, as well as the main challenges that such a business model brings. Finally, we will discuss the strategic control instruments' strengths and weaknesses as well as proposed adjustments that could improve those strategic management control instruments. In the age of digital disruption, companies worldwide are negotiating an ever-evolving terrain, loaded with possibilities and problems. The fundamental transformations in customer behavior, technology, and worldwide connection have resulted in the era of digital business models, rendering old techniques of strategic management control ineffective. To succeed in this digital frontier, businesses need to harness a new set of instruments and strategies particularly adapted to the changing digital environment. The core of strategic management control in the context of digital business models focuses on an organization's ability to guide its operations and resources toward accomplishing long-term objectives while being agile in the face of quickly changing conditions. The fourth industrial revolution has created a perfect landscape for digital business models and certain challenges such as rapidly changing technologies, shorter product life cycles for digital products, and data overload. As a result, many digital business models fail because companies are unable to capitalize on the promised benefits of major investments in digital technologies.
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