STRATEGIC MANAGEMENT explores how firms build, extend, organize, and sustain a competitive advantage, focusing on five key themes: distinctive competence, quality, globalization, change, and ethics. This text takes an applications-oriented approach and is organized to reflect the stages that a firm goes through while implementing the strategic process.
Shorter, Streamlined Approach: The text was shortened from 14 to 11 chapters, making it easier to cover in a school term.
Focus on Strategic Competencies: Six overarching competencies that all students and aspiring managers need to know about when they approach general management (CEO, VP, division/sbu head). The competencies are vision, distinctive value creation, planning & administration, global outlook, balancing stakeholder needs, and leveraging new sources of technology/innovation.
Strategic Competency in Action: Over 40 entirely new short, -strategic competency in action- inserts highlight how a particular firm formulates and implements an approach to a given competency. Each of these -strategic competency in action- examples presents how a particular firm in a given industry has been able to build on this competency to achieve distinction in a key way.
Strategy Snapshots: All (opening cases as previously described) are completely revised and updated.
Expanded coverage: How new technology enhances the revitalization of -old economy- firms and industries, use of firms from outside the U.S. to give students a broader global perspective and appreciation of new opportunities and challenges confronting managers.
Shorter, Streamlined Approach: The text was shortened from 14 to 11 chapters, making it easier to cover in a school term.
Focus on Strategic Competencies: Six overarching competencies that all students and aspiring managers need to know about when they approach general management (CEO, VP, division/sbu head). The competencies are vision, distinctive value creation, planning & administration, global outlook, balancing stakeholder needs, and leveraging new sources of technology/innovation.
Strategic Competency in Action: Over 40 entirely new short, -strategic competency in action- inserts highlight how a particular firm formulates and implements an approach to a given competency. Each of these -strategic competency in action- examples presents how a particular firm in a given industry has been able to build on this competency to achieve distinction in a key way.
Strategy Snapshots: All (opening cases as previously described) are completely revised and updated.
Expanded coverage: How new technology enhances the revitalization of -old economy- firms and industries, use of firms from outside the U.S. to give students a broader global perspective and appreciation of new opportunities and challenges confronting managers.