The Right Way to Win - Zafft, Robert
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Robert Zafft presents the too-often abstract language of business ethics in straight-forward language, laying out two themes commonly ignored: in the real world, it is often easy to lay out an ethical path but often very difficult to implement and encourage adherence to that path, and reputation is the single most important asset in business.

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Produktbeschreibung
Robert Zafft presents the too-often abstract language of business ethics in straight-forward language, laying out two themes commonly ignored: in the real world, it is often easy to lay out an ethical path but often very difficult to implement and encourage adherence to that path, and reputation is the single most important asset in business.
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Autorenporträt
Robert Zafft writes EthicsTalk, a nationally syndicated business-ethics-advice column distributed by American Cities Business Journals. He also teaches business ethics at Olin Business School, Washington University in St. Louis and practices law, of counsel, with the Midwestern firm Greensfelder, Hemker & Gale, P.C.