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While putting pen to paper to form the chapters of It's Just Retail, author Roger L. Tyler continuously focused on illustrating the wisdom of accepting change in our new tomorrow. This 25-year executive retail veteran provides dynamic narrative from his vast experiences with billion dollar retailers, startup software vendors, consulting firms and his passion to study the typical human response and behaviors associated with business. It's Just Retail is an encapsulation of common retail business issues and practical resolutions for today and beyond. Initially the book was intended to provide new ideology, guidance and influence change for professionals and those aspiring to reach their pinnacle in business. He quickly found that the guiding principles of identifying problems and gradually changing your relational behaviors inherently are just as effective for everyone. After a few short chapters you will be charged, educated and ready to differentiate life's circumstances from life's decisions, which will enable you to establish control over the negative conditions. By understanding and accepting his time-tested advice, you will learn that changing behaviors and aligning attitudes creates a positive breeding ground for continuous improvements. The time is now to replace the negative habits that have been formed from the typical rigid process guidelines and procedural inhibitors created from pure bureaucracy. It's not about the hand you're dealt; it's how you inevitably play the hand. You should not look for others to provide your roadmap to success. It is yours to create. Never allow your circumstances to dictate your attitude, when the situation appears to be the worst; just remember - "It's Just Retail".