Rosanne Martorella

Art and Business

An International Perspective on Sponsorship

• Gebundenes Buch

Produktbeschreibung

This book reveals how companies support the arts and highlights actual dollar amounts, services rendered, preferred artistic events, and the motives for such support. The consequence of such patronage is shown by the preference for a particular style, choice of artistic event, and the impact of the recession and declining government support on the future of the arts. This edited book shows how business philanthropy to the arts evolved and how public relations and marketing strategies are key to understanding the role of business in art. Several articles deal with the impact of international structure of organizations upon artistic decisions as well as the subtle interplay between corporate images and the use of cultural products. Articles are included by leaders in the field including academicians, art administrators, and government officals.

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Produktdetails

• Verlag: Praeger
• Seitenzahl: 284
• Erscheinungstermin: 18. April 1996
• Englisch
• Abmessung: 240mm x 161mm x 20mm
• Gewicht: 593g
• ISBN-13: 9780275950002
• ISBN-10: 027595000X
• Artikelnr.: 21542635

Autorenporträt

Rosanne Martorella

Inhaltsangabe

Introduction Art and Business: An International Approach on Sponsorship by
Rosanne Martorella North and South America Corporate Patronage of the Arts
in the United States: A Review of the Research by Rosanne Martorella
Corporate Involvement in the Arts and the Reproduction of Power in Canada
by Gerald S. Kenyon Business Support to the Arts and Culture in Argentina
by Rodolfo S. Goncebate and Margo E. Hajuk Business and Culture in Brazil
by José Carlos Durand The European Community Business Support for the Arts
in Europe and CEREC by Ann Van Haeverbeke Corporate Collectors of
Contemporary Art in Britain by Chin-tao Wu Art Sponsorship by the Austrian
Business Sector by Brigitte Kössner The Role of Foundations in Support of
the Arts in Germany by Virginia Glasmacher and Count Rupert Strachwitz
Emerging Corporate Arts Support: Potsdam, East Germany by Volker Kirchberg
Sponsorship and Patronage in Italy: Some Regional Cases by Stefano Piperno
Art Patronage Among Banks in Italy by Patrizia Zambianchi Art Support as
Corporate Responsibility in the Post-Industrial City of Rotterdam, The
Netherlands by Erik Hitters Modern Enterprise and the Arts: Sponsorship as
a Meta-Mechanism of Culture in Greece by George Halaris and George Plios
Asia and the Pacific Art Audiences and Art Funding: Contemporary
Relationships Between Art and Business in Australia by Annette Van den
Bosch Japanese Corporate Support of the Arts: Synopsis of a 1992 Survey by
ACSA (Kigyo Mecenat) Art and Cultural Policy in Japan by Kenichi Kawasaki
Japanese Corporate Collectors: A Social and Industrial Elite by Rosanne
Martorella Some Implications of Sponsorship Monet for Money? Museum
Exhibitions and the Role of Corporate Sponsorship by Victoria D. Alexander
The Rise and Fall of the Impresario by Patrizia Chiti Positive Rationales
for Corporate Arts Support by Roland Kushner Bibliography Index