A shorter, more flexible & affordable text around which instructors of Intro to Mass Media can build a customized teaching packet. Covers information students need to understand the media, the mass communication process, & the role of media in society. b
A shorter, more flexible & affordable text around which instructors of Intro to Mass Media can build a customized teaching packet. Covers information students need to understand the media, the mass communication process, & the role of media in society. b
Contents: Preface. Development of Mass Media and Social Change. Process and Functions. Political Systems: Nations and Cultures. Economic Realities: Ownership and Control. Legal Concerns: Rights and Responsibilities. Audiences: Use of Mass Media. Impact: Effects of Mass Media. Newspapers. Books, Magazines, and Newsletters. Motion Pictures. Radio and Sound Recordings. Television. Advertising. Public Relations, Public Opinion, and Mass Media. The Internet and the Future of Mass Media.
Contents: Preface. Development of Mass Media and Social Change. Process and Functions. Political Systems: Nations and Cultures. Economic Realities: Ownership and Control. Legal Concerns: Rights and Responsibilities. Audiences: Use of Mass Media. Impact: Effects of Mass Media. Newspapers. Books, Magazines, and Newsletters. Motion Pictures. Radio and Sound Recordings. Television. Advertising. Public Relations, Public Opinion, and Mass Media. The Internet and the Future of Mass Media.
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