Rich Brain, Poor Brain - Neethling, Kobus; Rutherford, Raché; Snyman, Wouter
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This book is, in many ways, a continuation of research on applied creativity by the authors. Am I clever or am I stupid was an international bestseller, as were Creativity Uncovered and The Ordinary Millionaire. What became apparent after my seven years of research on the potential of young children was that children in the age range 0-3 demonstrate, what we would call in this book, 'rich brain' qualities. Often because of 'poor brain' parenting and education, children grow up believing that a rich brain life is just for a selected few. They start negating and disaffirming their natural traits…mehr

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Produktbeschreibung
This book is, in many ways, a continuation of research on applied creativity by the authors. Am I clever or am I stupid was an international bestseller, as were Creativity Uncovered and The Ordinary Millionaire. What became apparent after my seven years of research on the potential of young children was that children in the age range 0-3 demonstrate, what we would call in this book, 'rich brain' qualities. Often because of 'poor brain' parenting and education, children grow up believing that a rich brain life is just for a selected few. They start negating and disaffirming their natural traits like creativity, passion, courage, and energy and follow common and traditional pathways for which they are most rewarded. They are guided to think and making choices that preserve rather than enhance and enrich. We know, and what our research has proven time after time, is that children and adults of all ages and cultures do not lose their ability to make 'rich brain' choices. These choices can be learned and taught. In this book, we look at rich and poor brain choices when it comes to our finances. The authors unpack the typical 'poor brain' choices and then illustrate how you can change this disabling habit of choosing 'poor' when you do have the ability to choose 'rich'. The poor brain choices within each dimension of the brain are identified - these are the choices that shape and form our fixed mindset and beliefs. But we all have other rich brain options, and these options are clearly illustrated and unpacked. Historians will one day go into detail about how 2020 impacted every aspect of our existence. They will also hopefully focus on why specific individuals, groups, and organizations, despite extreme difficulties and crises, thrived and prospered. There will always be tough and challenging times, and if we pursue these with flawed brain thinking and a poor brain attitude, hard times will always overwhelm us. But this book presents the alternative - a rich brain that enables you to thrive financially even in the most challenging times. The words of Simone de Beauvoir now ring more accurate than ever before: "Change your life today. Don't gamble on the future; act now, without delay." - Kobus Neethling
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Autorenporträt
Kobus Neethling was invited to train the staff of Nelson Mandela, just after he became the First President of a new Democratic South Africa. The topic was "The importance of Creativity and Innovation in a new South Africa". This was a great honour for Dr. Neethling - regarded as the leading creativity expert in South Africa.¿Dr Neethling was invited by the office of the prime Minister of the UAE, His Highness Sheikh Mohammed Bin Rashid Al Maktoum, to deliver a presentation on "How to introduce and sustain Creativity and Innovation in the Organization".¿President of the South African Creativity Foundation¿Holds six degrees including two Masters, a Doctorate and Post-Doctorate (cum laude) in the identification and development of creative behaviour (Universities of Cape Town, Northwest and Georgia-USA)¿Rotary Foundation Scholarship 1983/84 *¿Has written more than 90 books and 9 TV series including a number of international bestsellers (Including 'Creativity uncovered'; 'Very smart parents'; 'Taking you beyond' ;'Love, sex and the brain'; 'Creative rugby' and the new version of 'Am I clever or am I stupid' which has sold more than 200000 copies)¿Guinness World Record Holder: Co-author of "Making the Impossible possible" --- the book of more than a 100 pages written in the fastest time ever --- four and a half minutes¿Has received 10 International Who's Who Awards including Personality of the Year (2000); One of 2000 outstanding Scholars of the 20th century (1999: Cambridge England) and The International Who's Who of Intellectuals Award Received the 1998 International Leadership Award from the Creative Problem Solving Institute --- USA Received the first International Creative Genius Award (2004) from the International Genius Academy (USA) Developed the largest battery of Whole Brain Instruments in the world (used in more than 40 countries) including the acclaimed 8-Dimension Brain Model International Silver Screen Award (for a TV episode called Creativity)Works with major corporations, national sporting teams, and education groups from all over the world Voted by Femina magazine as one of the six best presenters in South Africa Co-developer of the Hit TV show " Out of the Box" --- WINNER OF THE 2007 'US INTERNATIONAL FILM AND VIDEO FESTIVAL' SILVER SCREEN AWARD recipient of the Excellence in Innovation Award - one of the most prestigious innovation awards in Asia. Member of an international steering committee to research the possible integration of the two disciplines --- Creativity and Innovation (2009) Worked with national and international sports teams since 1993 Invited as a co-author to contribute to the trendsetting book on 21st century innovation "The future of innovation" (London; March 2009) --- coining the phrase. "Innovation of the mind without innovating the heart is no innovation at all" Gave the opening keynote at the European Creativity and Innovation Conference (ECCI) - Belgium; acknowledged as one of the most prestigious keynote platforms in the world Member of the International Innovation Alliance - a group of 7 innovators from five continents - all international 'innovation reward recipients' The most prestigious innovation expert group in the world. "Dr Kobus Neethling is one of the top 3 speakers in the world on the topics of creativity and innovation" --- as quoted in the programme of the 12th European Conference on Creativity and innovation. Recipient of the prestigious Paul Harris Fellowship Award (Rotary International - 2015; previous recipients include Miriam Makeba and Nelson Mandela) Forbes, the iconic, Media House recommended the Neethling Brain Instruments as one of the best assessment tools in the world (2018)