Acknowledgments ix
Note on Transliteration xiii
Introduction: Manufacturing Koreanness through Transnational Sport 1
Part I. Situating Transnational Media Sport
1. To Be a Global Player: Sport and Korean Developmental Nationalisms 35
2. A Leveraged Playing Field: U.S. Multiculturalism and Korean Athletes 65
Part II. Reading Masculinities and Femininities through Transnational
Athletes
3. Playing Hard Ball: The Athletic Body and Korean/American Masculinities
101
4. Traveling Ladies: Neoliberalism and the Female Athlete 131
Part III. The Transnational Publics of the World Cup
5. Nation Love: The Feminized Publics of the Korean World Cup 163
6. Home Field Advantage: Nation, Race, and Transnational Media Sport in Los
Angeles's Koreatown 194
7. Generations Connect: Discourses of Generation and the Emergence of
Transnational Youth Cultures 222
Conclusion: The Political Potentiality of Sport 250
Notes 267
References 303
Index 323
