Food Retailing in Karnataka (India)- A Case of Supermarkets
Ramappa K. B.Kiran G.
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Food Retailing in Karnataka (India)- A Case of Supermarkets

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Food has always been a passionate and emotional business. In this fast growing retail sector, you will find more consumer activist groups in the food industry than in just about any other part of our society. How are these trends changing, and how should retailers respond? Food products sales are all about emotion and consumer passion: quality, health, flavor etc... As the food retail market is getting matured in India, there would be an increased need for players to differentiate through innovation. As the contemporary retail sector in India is reflected in sprawling shopping centers, multipl...