Ten Techniques for Crafting Better Ads - Kenin, Randolph
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Introducing 10 Strategies for Better Advertising. This book covers subjects such as what constitutes advertising, emphasising benefits rather than features, pushing consumers' emotional buttons, utilising credibility and proof, crafting a headline that sells itself, and emphasising that the more you tell, the more you sell.

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Produktbeschreibung
Introducing 10 Strategies for Better Advertising. This book covers subjects such as what constitutes advertising, emphasising benefits rather than features, pushing consumers' emotional buttons, utilising credibility and proof, crafting a headline that sells itself, and emphasising that the more you tell, the more you sell.