Saving Face in Business
Managing Cross-Cultural Interactions
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This book explains the subtle maneuvers of what researchers call "facework" and demonstrates the vital role it plays in the success or failure of cross-cultural interactions. Building on Geert Hofstede's seminal research on cultural dimensions, Merkin synthesizes more recent research in business, communication, cross-cultural psychology and sociology to offer a model for better understanding facework. Additionally, Merkin's model shows how particular communication strategies can facilitate more successful cross-cultural interactions. The first book of its kind to focus on the practical aspects...
This book explains the subtle maneuvers of what researchers call "facework" and demonstrates the vital role it plays in the success or failure of cross-cultural interactions. Building on Geert Hofstede's seminal research on cultural dimensions, Merkin synthesizes more recent research in business, communication, cross-cultural psychology and sociology to offer a model for better understanding facework. Additionally, Merkin's model shows how particular communication strategies can facilitate more successful cross-cultural interactions. The first book of its kind to focus on the practical aspects of employing face-saving, it is a needed text for academics, students, and business professionals negotiating with organizations from different cultures.
