Future of Brands - Clifton, Rita / Maughan, Esther
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Brands have become an important part of everyday life and feature strongly in the value and strategy of companies. In this highly illustrated book Interbrand have invited leading international opinion formers from many different fields to give their visions of the future of brands. Alongside this Interbrand provide brand biographies and expert commentary, as well as an update of the influential league tables of brands.
The book asks which brands will dominate in the next 25 years and will become an essential book to own for those in marketing, retailing, public relations, business…mehr

Produktbeschreibung
Brands have become an important part of everyday life and feature strongly in the value and strategy of companies. In this highly illustrated book Interbrand have invited leading international opinion formers from many different fields to give their visions of the future of brands. Alongside this Interbrand provide brand biographies and expert commentary, as well as an update of the influential league tables of brands.
The book asks which brands will dominate in the next 25 years and will become an essential book to own for those in marketing, retailing, public relations, business communications, advertising, design, strategy and brand management and development in an era in which brands will continue to play a key role in competitive performance and success.

The book includes visions of the future of branding by 25 leading international opinion formers. The introduction, conclusion, expert commentary and updated league tables are written by Interbrand Newell and Sorrell. The vision chapters are:
Howard Schultz
Karl-Heinz Kalbfell
Will Hutton
Mike Clasper
Marieke van der Werf
Paul Smith
Thomas Carr
Sepp Blatter
Rita Karakas
Geoffrey Lamb
Steve Jones
Sang Jin Park
Patrick Gournay
Lynne Franks
Kyle Shannon
Michael Perry
Spike Lee
Lee Clow
Sandra Dawson
David Puttnam
Graham Mackay
Jorge Cardenas
Jo Harlow
Gary Lyon
Deepak Chopra
Autorenporträt
RITA CLIFTON and ESTHER MAUGHAN, both of Interbrand Newell and Sorrell, one of the leading branding consultancies in the world.