Business-to-Business Marketing: An African Perspective: How to understand and succeed in business marketing in an emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (b-to-b) context.
Business-to-Business Marketing: An African Perspective: How to understand and succeed in business marketing in an emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (b-to-b) context.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Richard Owusu, Robert Hinson, Ogechi Adeola, Nnamdi Oguji
Inhaltsangabe
Introduction. The Business to Business Market. The Business to Business Market. The Marketing Mix in the Business to Business Market. Relationships and Networks in the Business to Business Market. Strategy, Marketing and Purchasing in the Business to Business Market. Strategy in the Business to Business Market. Selling to Business Buyers. Buying from Business Sellers. Competitive Aspects of the Business to Business Market. Business Services. Sourcing and Outsourcing. Systems and Project Business. Managing Institutions, Governments and Non Business Actors in Business Markets. Strategic Relationship Management in the Business to Business Market. Buyer Seller Relationship in B2B Marketing I the African Context. Building Brand and Customer Loyalty in African B2B Context. Capacity Development in the African B2B Context. Developing Sales and Marketing Capability in African B2B Context. Emerging Issues in B2B Marketing. Emerging Issue in B2B Marketing.
Introduction. The Business to Business Market. The Business to Business Market. The Marketing Mix in the Business to Business Market. Relationships and Networks in the Business to Business Market. Strategy, Marketing and Purchasing in the Business to Business Market. Strategy in the Business to Business Market. Selling to Business Buyers. Buying from Business Sellers. Competitive Aspects of the Business to Business Market. Business Services. Sourcing and Outsourcing. Systems and Project Business. Managing Institutions, Governments and Non Business Actors in Business Markets. Strategic Relationship Management in the Business to Business Market. Buyer Seller Relationship in B2B Marketing I the African Context. Building Brand and Customer Loyalty in African B2B Context. Capacity Development in the African B2B Context. Developing Sales and Marketing Capability in African B2B Context. Emerging Issues in B2B Marketing. Emerging Issue in B2B Marketing.
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