This book shows how behavioural science has revolutionised our understanding of how people really think - and how we can use those insights in our businesses to influence behaviour and gain competitive advantage.
This book shows how behavioural science has revolutionised our understanding of how people really think - and how we can use those insights in our businesses to influence behaviour and gain competitive advantage.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Richard Chataway is Director of Behavioural Science at Gobeyond Partners, and one of the most experienced behavioural science practitioners in the UK. He has worked in senior strategic roles for government in Australia and the UK, and for the four largest advertising agency groups, addressing behavioural challenges as varied as getting people to stop smoking, join the armed forces, drink spirits rather than wine, prevent domestic violence, pay for university tuition, submit their taxes, buy flatpack furniture, and take public transport - to name a few. He has advised clients including Lloyds Banking Group, Google, Atos, IKEA and Unilever - and conducted training for call-centre personnel, marketing directors, sales teams, creatives, and everything in between. Richard is a frequent conference speaker and board member of the Association for Business Psychology, the industry body that is the home and voice of business psychology in the UK.
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