Points of Difference - Knowlton, Richard L
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POINTS OF DIFFERENCE describes how to transform a business in a dying industry into a leadership position in contemporary competitive niches. Hormel Foods did it by totally revamping its approach to management, marketing and technology. The success of this transition is validated by the company's outstanding performance during the past 25 years, and the book's messages are compelling to managers in all industries as American business seeks to redefine itself in the midst of economic crisis.

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Produktbeschreibung
POINTS OF DIFFERENCE describes how to transform a business in a dying industry into a leadership position in contemporary competitive niches. Hormel Foods did it by totally revamping its approach to management, marketing and technology. The success of this transition is validated by the company's outstanding performance during the past 25 years, and the book's messages are compelling to managers in all industries as American business seeks to redefine itself in the midst of economic crisis.
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Autorenporträt
Richard L. Knowlton is retired CEO of Hormel Foods Corporation, a multinational manufacturer and marketer of consumer-branded meat and food products, and present chairman of the Hormel Foundation. A long-time director of the Horatio Alger Association, he has also served as that organization's chairman and is a member of the Business Advisory Council for the University of Colorado Leeds School of Business, the Eisenhower Medical Center Board, and is a former member of the Board of Trustees of the Mayo Clinic.