Economists and others have long believed that by balancing the costs of such public goods as air quality and wilderness areas against their benefits, informed policy choices can be made. But the problem of putting a dollar value on cleaner air or water and other goods not sold in the marketplace has been a major stumbling block. Mitchell and Carson argue that at this time the contingent valuation (CV) method offers the most promising approach for determining public willingness to pay for many public goods--an approach likely to succeed, if used carefully, where other methods may fail. First Published in 1989. Routledge is an imprint of Taylor & Francis, an informa company.
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