Richard W. Fatherley, David T. Macfarland

The Birth of Top 40 Radio

The Storz Stations' Revolution of the 1950s and 1960s

• Broschiertes Buch

Produktbeschreibung

"Top 40" was the preeminent American radio format of the 1950s and 1960s. Although several radio station group owners offered their own versions of the format, the AM stations owned by Todd Storz and his father were acknowledged as the principal developers of Top 40 radio, and the prime movers in making it a nationwide ratings and revenue success. The Storz Stations in St. Louis, Omaha, New Orleans, Minneapolis-St. Paul, Kansas City, Oklahoma City and Miami are profiled in this book, as are various Storz air personalities and executives. A detailed chapter examines the unique "Storz Station sound," revealing the complexity of what detractors portrayed as a simplistic format. Another covers Storz advertising in radio trade magazines, which cemented the company's image as the format's most successful station group and Top 40 as the dominant programming of the day. There are extensive quotations from the memoirs of several of the founders of the format.

Produktdetails

• Verlag: McFarland
• Seitenzahl: 216
• Erscheinungstermin: 24. Dezember 2013
• Englisch
• Abmessung: 229mm x 152mm x 13mm
• Gewicht: 358g
• ISBN-13: 9780786476305
• ISBN-10: 0786476303
• Artikelnr.: 37501863

Autorenporträt

The late Richard W. Fatherley, was a production director and air personality at KXOK in St. Louis, and later was program director of WHB in Kansas City.

Inhaltsangabe

Table of Contents Dedication Acknowledgments viii Foreword by Deane Johnson Foreword by Bud Connell Preface by David T. MacFarland One
From Stowaways to Society, from Beer to Broadcasting Two
The Incubator: KOWH, Omaha Three
Forty Favorites in the Big Easy: WTIX, New Orleans Four
Building the Flagship: WHB, Kansas City Five
Signals from the Frozen North, the F.C.C. and the Sunny South: WDGY and WQAM Six
Programming Conventions I: Learning the Basics Seven
Programming Conventions II: Tarnishing the Top 40, and Touting "Talk" Eight
The Air War in Oklahoma City: KOMA VS. WKY Nine
The Last Hurrah: KXOK, St. Louis Ten
Elements of the Storz Station "Sound" Eleven
Four Sages at Four Stages Twelve
The Decline, Sale and Legacy of Storz Broadcasting Appendix: A Storz Broadcasting Timeline by Bud Connell Chapter Notes A Bibliographic Note Index