This full color book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within a framework of major cultural events to help readers understand the conditions under which advertising developed. Timelines of historical and advertising industry events begin each chronological section.
This full color book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within a framework of major cultural events to help readers understand the conditions under which advertising developed. Timelines of historical and advertising industry events begin each chronological section.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Jef I. Richards has served as chair of the Department of Advertising & Public Relations at Michigan State University, and as chair of the Department of Advertising at the University of Texas, the two largest and most influential university advertising programs in the United States. He is author or co-author of more than 90 published books, book chapters, and articles about advertising, marketing, or communications. He is on the advisory council of the Institute for Advertising Ethics (of the American Advertising Federation), on the board of directors for the Advertising Educational Foundation (of the Association of National Advertisers), and a panel member of the National Advertising Review Board (of the Advertising Self-Regulatory Council). Richards also is former president of the American Academy of Advertising, is a named fellow of that organization, as well as a recipient of its prestigious Ivan L. Preston Outstanding Contribution to Research Award. He is the inaugural inductee into the Rowan University Advertising Hall of Fame.
Inhaltsangabe
Contents Introduction. The History of Advertising: The First 3,000 Years Part I: Ancient Times through the Dark Ages Chapter 1. Advertising Archeology Chapter 2. From Late BCE to CE Chapter 3. The Dark Ages of Advertising Part II: The Renaissance through the Victorian Age Chapter 4. Emerging from the Dark Chapter 5. Seventeenth- and Eighteenth-Century Advertising Chapter 6. The Result of Revolutions Chapter 7. Nineteenth-Century Methods and Media Chapter 8. Appeals and Social Implications via Nineteenth-Century Advertising Part III: The Twentieth Century and Beyond Chapter 9. The Twentieth Century Advertising Explosion Chapter 10. Industry People, Agencies, and Change Chapter 11. The Science of Advertising Chapter 12.Criticism, Law, and Policy Chapter 13. Improving on the Old Chapter 14. Newest Media and Methods Chapter 15. Living in a Virtual World Chapter 16. Ads and Culture Chapter 17. 2020 and Beyond Conclusion Bibliography
Contents Introduction. The History of Advertising: The First 3,000 Years Part I: Ancient Times through the Dark Ages Chapter 1. Advertising Archeology Chapter 2. From Late BCE to CE Chapter 3. The Dark Ages of Advertising Part II: The Renaissance through the Victorian Age Chapter 4. Emerging from the Dark Chapter 5. Seventeenth- and Eighteenth-Century Advertising Chapter 6. The Result of Revolutions Chapter 7. Nineteenth-Century Methods and Media Chapter 8. Appeals and Social Implications via Nineteenth-Century Advertising Part III: The Twentieth Century and Beyond Chapter 9. The Twentieth Century Advertising Explosion Chapter 10. Industry People, Agencies, and Change Chapter 11. The Science of Advertising Chapter 12.Criticism, Law, and Policy Chapter 13. Improving on the Old Chapter 14. Newest Media and Methods Chapter 15. Living in a Virtual World Chapter 16. Ads and Culture Chapter 17. 2020 and Beyond Conclusion Bibliography
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