Rigney Laura

Pitching Products For Small Business (eBook, ePUB)

How to successfully prepare your business, brand and products, and sell to retail buyers

• Format: ePub

Produktbeschreibung

Have you come up with the next big thing? Or found a new way to improve an existing idea? Either way, your next step is to get your product into the stores on the high street. This may seem daunting or even unachievable but you can do it, without the need for warehouses full of stock and expensive consultants. In this new book, Laura Rigney, founder of Pitcher House (www.pitcherhouse.co.uk), draws on her years of retail sales experience to help you navigate the path from product development and branding to pitching your idea to buyers at high street and online retailers. Topics covered include: - Building a strong brand. - The best sales methods for your product. - All the prior research required, including market and industry research, retailer backgrounds, and how to conduct it. - Where to find information about buyers and how to approach them. - How to structure and deliver your pitch to buyers. - How to maintain and grow your business once your products are stocked. There are also invaluable case studies that give you an insight into what to expect, both from buyers, who describe what makes a good and bad pitch, and from business owners, who describe their experiences. Learn the pitching dos and don'ts from both sides. Pitching For Small Business is your essential guide to getting your product on the high street.

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Produktdetails

• Verlag: Harriman House
• Seitenzahl: 176
• Erscheinungstermin: 10. Juni 2011
• Englisch
• ISBN-13: 9780857190413
• Artikelnr.: 40445043

Autorenporträt

Laura Rigney has been in sales all of her working life. After meeting various individuals who had developed fantastic products but who were unsure of the next step to take in selling these to stores, she realised there was a gap in the market for someone to help businesses do this. She set up Pitcher House with the sole aim of helping individuals get their products listed by major retailers. Since the launch of her business, Laura has helped many individuals achieve a listing with some of the biggest high street names and international distributors.

Inhaltsangabe

About the author
Preface
Introduction
PART ONE - BEFORE YOU PITCH
1. Preparing Your Product
2. Methods for Selling Your Products
3. Pre-pitch Research
PART TWO - MEETING WITH BUYERS
4. Presenting Your Product
5. Making Deals with Buyers
PART THREE - AFTER A SUCCESSFUL PITCH
6. Continue to Push Your Brand
7. Developing Your Business Further
Conclusion