Ruth A. Hobgood

Technology Readiness and Infrastructure

• Broschiertes Buch

Produktbeschreibung

The purpose of this qualitative descriptive study was to explore how innovation, organization, and environmental factors influence executive management to adopt big data for strategic decision-making in an electric utility in the southwestern United States. This study was guided by the intention to adopt big data conceptual framework, which considered big data as a foundational concept instead of technology. Three research questions were explored to uncover the influencing factors of big data adoption: How do executive managers describe the influence of ( I) innovation factors, (2) organization factors, and (3) environmental factors on adopting big data forstrategic decision-making? The sample included 14 executive management in the electric utility industry. Data collection included individual semi-structured interviews and two focus groups. Thematic analysis and descriptive coding were used to analyzethe collected data. Five significant themes were found to influence the adoption of big data: cost factors, business strategy, organizational culture, uncertainty/risk, and customers/relationshi

Produktdetails

• Verlag: mehta publishers
• Seitenzahl: 212
• Erscheinungstermin: 22. September 2023
• Englisch
• Abmessung: 229mm x 152mm x 12mm
• Gewicht: 315g
• ISBN-13: 9784621588574
• ISBN-10: 4621588575
• Artikelnr.: 69070506