Ruth Ellen Kinzey

Promoting Nonprofit Organizations

A Reputation Management Approach

• Gebundenes Buch

Produktbeschreibung

Promoting Nonprofit Organizations guides the reader in developing and implementing a public relations strategy to enhance a nonprofit's reputation. Offering a highly practical approach, this is a great resource for students in public relations and nonprofit management courses, and for professionals seeking to enhance the success of their nonprofit organization.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 244
• Erscheinungstermin: 8. April 2013
• Englisch
• Abmessung: 234mm x 155mm x 18mm
• Gewicht: 454g
• ISBN-13: 9780415899260
• ISBN-10: 0415899265
• Artikelnr.: 33611874

Autorenporträt

Ruth Ellen Kinzey, MA, is a reputation strategist with more than 35 years of communication experience in the corporate and consulting arenas. She also is founder and president of The Kinzey Company, a firm that develops comprehensive communication strategies. She has taught communication at the University of North Carolina - Charlotte, and authored the book Using Public Relations Strategies to Promote Your Nonprofit Organization.

Inhaltsangabe

@contents:Introduction 1. Welcome to the Not
for
Profit World 2. Strategic Communication Planning 3. Sustainable Citizenship 4. Crisis Communication 5. Cause
Related Marketing 6. The Art of Connectivity 7. Creating Nonprofit Engagement