Marketing Mix for Tourism Products - Rahman, Md Anisur;Haque, S. M. Imamul
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Marketing Mix is a combination of very important tools to penetrate, compete, and sustain in a competitive market either it is a product or service. There is always a discussion on the name and number of components of marketing mix. This book throws light on the importance of marketing mix. Also discusses with case studies about the name and number of components of marketing mix especially for tourism products. Finally advocates that the name and number of components of marketing mix can change according to situation and business environment. It would not be a wise decision of an entrepreneur…mehr

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Produktbeschreibung
Marketing Mix is a combination of very important tools to penetrate, compete, and sustain in a competitive market either it is a product or service. There is always a discussion on the name and number of components of marketing mix. This book throws light on the importance of marketing mix. Also discusses with case studies about the name and number of components of marketing mix especially for tourism products. Finally advocates that the name and number of components of marketing mix can change according to situation and business environment. It would not be a wise decision of an entrepreneur to fix name and number of these components for all the situation and in all the stages of product life cycle.
Autorenporträt
Dr. Md. Anisur Rahman, PhD from University of Burdwan, India, worked as Deputy Director of Library, Northern University Bangladesh; Senior Information Officer, ICDDR,B; faculty member, Dept. of LIS, Darul Ihsan University. Dr. Amit Kumar Bandyopadhyay, PhD from Jadavpur University, Professor & Head, Dept. of LIS, University of Burdwan, India.