Andere Kunden interessierten sich auch für
![Environmental Management in the Malaysian Palm Oil Industry]( "Environmental Management in the Malaysian Palm Oil Industry")
Environmental Management in the Malaysian Palm Oil Industry51,99 €![Environmental Performance Indicators of Batik Industry in Malaysia]( "Environmental Performance Indicators of Batik Industry in Malaysia")
Environmental Performance Indicators of Batik Industry in Malaysia32,99 €![Consideration On The Green Supply Chain Management (gscm) In Malaysia]( "Consideration On The Green Supply Chain Management (gscm) In Malaysia")
Consideration On The Green Supply Chain Management (gscm) In Malaysia32,99 €![The Consumer Cooperatives]( "The Consumer Cooperatives")
The Consumer Cooperatives32,99 €![A structural analysis of the German Web Design industry by using the model of Porter's five forces]( "A structural analysis of the German Web Design industry by using the model of Porter's five forces")
A structural analysis of the German Web Design industry by using the model of Porter's five forces18,95 €![Determinants of employee retention in the private education industry in Malaysia]( "Determinants of employee retention in the private education industry in Malaysia")
Determinants of employee retention in the private education industry in Malaysia18,95 €![Risk Management in Public Expenditure Management and Aid in Malaysia]( "Risk Management in Public Expenditure Management and Aid in Malaysia")
Risk Management in Public Expenditure Management and Aid in Malaysia34,99 €
Advertisements are a form of communication, not mere manipulation: they help make sense of the world, defining its difference and essences, filtering through its variety, making claims and constructing images. In today s competitive environment, brand differentiation based on tangible attributes is difficult to achieve. Consumers purchase products/brands not only because of their or quality but more importantly, because of the symbolic meanings contained in products/ brands. To address this issue, the current study tries to explore how attitude towards global advertisement may affect a company brand image in laptop industry. The questionnaires had been distributed to test the model of this study among customers in Malaysia. The findings revealed strong relative explanatory power of attitude towards global advertisement over brand image. Furthermore, a special class of advertisement based perceptual variables such as attitude toward advertisement, attitude toward advertiser, advertisement credibility and advertisement perception is found to have a direct influence on attitude toward brands.