Young Audience's Satisfaction of Selected FM Radios
FM 97.1, FM 98.1, and FM 102.1 in focus
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This publication widely and conclusively depicts media- audience ties. It could also be taken as a source that highlights on the media satisfaction of young audience, particularly young audience in Addis Ababa. The thesis is definitely an illustration of developing country s audience preferences and media program offerings that commonly target the youth. As a result, in this volume one can easily view how media is strongly associated with the interests of young people even if there are delimiting factors that can cause some gaps to prevail and prevent the co-existence of media programs with sa...
This publication widely and conclusively depicts media- audience ties. It could also be taken as a source that highlights on the media satisfaction of young audience, particularly young audience in Addis Ababa. The thesis is definitely an illustration of developing country s audience preferences and media program offerings that commonly target the youth. As a result, in this volume one can easily view how media is strongly associated with the interests of young people even if there are delimiting factors that can cause some gaps to prevail and prevent the co-existence of media programs with satisfaction of young audience. The young audience also attempted to speak their minds by clearly outlining the programs which they are satisfied with. In contrast, other youth also reflected the contents of programs that dissatisfy them. Generally, this publication is an invaluable portrayal of young audience satisfaction vis-à-vis programs of selected FM radios in Addis Ababa.
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