Managerial Economics, w. CD-ROM - Samuelson, William F.; Marks, Steven G.
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The right economic tools to make the right business decisions! In today's highly competitive business environments, managers must be able to make increasingly complex decisions-decisions that sometimes determine whether a firm prospers or even survives. Now more than ever, top-notch managers are relying on economic analysis to make the right business decisions. That's why William F. Samuelson and Stephen G.Mark's Fourth Edition of MANAGERIAL ECONOMICS illustrates the central problems you're likely to face as a manager, provides the economic analysis techniques you need to guide your decisions,…mehr

Produktbeschreibung
The right economic tools to make the right business decisions! In today's highly competitive business environments, managers must be able to make increasingly complex decisions-decisions that sometimes determine whether a firm prospers or even survives. Now more than ever, top-notch managers are relying on economic analysis to make the right business decisions. That's why William F. Samuelson and Stephen G.Mark's Fourth Edition of MANAGERIAL ECONOMICS illustrates the central problems you're likely to face as a manager, provides the economic analysis techniques you need to guide your decisions, and shows how these techniques are used by practicing managers.
Autorenporträt
William F. Samuelson is professor of economics and finance at Boston University School of Management. He received his B.A. and Ph.D. from Harvard University. His research interests include game theory, decision theory, bidding, bargaining, and experimental economics. He has published a variety of articles in leading economics and management science journals including The American Economic Review, the Quarterly Journal of Economics, Econometrica, the Journal of Finance, Management Science, and Operations Research. His teaching and research have been sponsored by the National Science Foundation and the National Institute for Dispute resolution, among others. He is currently on the editorial boards of the Journal of Economic Behavior and Organization and Group Decision and Negotiation.

Stephen G. Marks is associate professor of law at Boston University. He received his J.D., M.A., and Ph.D. from the University of California-Berkeley. He has taught in the areas of managerial economics, finance, corporate law, and securities regulation. his research interests include corporate governance, law and economics, finance, and information theory. He has published his research in various law reviews and in such journals as the American Economic Review, The Journal of Legal Studies, and The Journal of Financial and Quantitative Analysis.