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Studienarbeit aus dem Jahr 2006 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation und Wirtschaft, Note: 1,0, Southern Connecticut State University, Veranstaltung: Organisational and Personnel Psychology, Sprache: Deutsch, Abstract: TechnoChip is a nationwide computerfacturing and sales comapany which have to improve several parts within the organisation. Especially the sales division is in focus of a wide change management process. The company has to deal with an increasing competitiv pressure and decreasing job and customer satisfaction. According to our group decision I would like to figure out the problem of job satisfaction wihtin the company. I also focus on the reduction of turnover especially from the telephone sales reps. My part includes changes mainly based on the Sales Survey Results and deal with both, telephone and on-site reps. I would like to examine the last strategic objective, to make TechnoChip the employer of choice. Therefore I will merge the main results of Sales Survey which are important for my consideration in the second part of this paper. In addition to this I will figure out some interessting theoretical aspects which deal with job satisfaction and motivation in general, prevention of job turnover and commitment to the organization. At the end of this chapter I will explain some strategies to increase the satisfaction of employees and the performance of the division. In the summary at the end of this paper I will outline the major results.