Tom Monahan

The Do-It-Yourself Lobotomy (eBook, PDF)

Open Your Mind to Greater Creative Thinking

• Format: PDF

Produktbeschreibung

An Adweek Book Master the techniques that top companies use to sparkcreativity In today's business environment, gaining the competitive edgethrough creative and original thinking is a crucial component ofbrand strategy. Creative leader of advertising Tom Monahan offers afresh look at the subject, providing hard and fast methods forfreeing the mind and inspiring active creativity in oneself andothers. His 180-degree Thinking(TM), 100 MPH Method, and othertechniques he employs in his creative consulting practice areeasy-to-use strategies for unleashing new ideas and facilitatingcreative product development, advertising, and marketing plans.This book has the added benefit of Monahan's experience of usingthese methods at A-list client companies.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 272
• Erscheinungstermin: 10. Oktober 2002
• Englisch
• ISBN-13: 9780471263753
• Artikelnr.: 37301501

Autorenporträt

TOM MONAHAN, cofounder and former creative director ofaward-winning advertising agency Leonard/Monahan, is now Presidentand Head Creativity Coach of Before and After, Inc., a leader inthe field of applied creativity in business. His clients includeAT&T, VIACOM, ABC Sports, The Wall Street Journal, McDonald's,Texas Instruments, Sears, and many others. Monahan is also aregular contributor to Communication Arts magazine. For moreinformation please visit www.Do-It-YourselfLobotomy.com

Inhaltsangabe

PART I: WHAT DO GREAT IDEAS DO?
Introduction.
How This Book Works.
The Rewards of a Great Idea.
The Consequences of a Bad Idea.
1. The First Real Chapter (Finally!).
PART II: UNDERSTANDING AND DEMYSTIFYING CREATIVITY.
2. Creativity = Problem Solving.
3. Change Your Thinking about Change.
4. Creativity versus Talent.
PART III: TOOLS FOR THE JOB OF THINKING CREATIVELY.
5. Ask a Better Question.
6. Ask the Question Early.
7. 100 MPH Thinking: Thinking at the Speed of Enlightenment.
8. 180¯o Thinking: A Tnereffid Way to Ideate.
9. Intergalactic Thinking.
10. Collaborate with Genius.
11. Conceptual Solitaire.
12. How to Put These Tools to Work.
PART IV: DIMENSIONALIZING YOUR NEW CREATIVE TOOLS.
13. Aids to Creativity.
14. Accidental Genius.
15. Stop Making Sense.
16. Redefining the Acceptable Range.
17. Selling Creative Ideas Requires Its Own Creativity.
18. Mind Farming.
19. Storming the Brain.
20. The Five Greatest Barriers to Creativity.
21. The Real Bibliography.
22. Proceed with Passion.
Afterword.
Appendix.
Acknowledgments.
Index.