Public Relations Online - Kelleher, Tom
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Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.

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Produktbeschreibung
Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.
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Autorenporträt
Tom Kelleher rejoined the School of Communications at the University of Hawai¿i at Manoa in fall 2006 after two years on the faculty at the University of North Carolina at Chapel Hill. He started at Hawai¿i in 1999 after earning his Ph.D. from the University of Florida. He has taught courses in introductory public relations, public relations writing, advanced public relations, online communication, communication campaigns, media effects, honors research, and communication theory. Kelleher has published in Journal of Public Relations Research, Public Relations Review, Journal of Computer-Mediated Communication, Journal of Mass Media Ethics, Journal of Communication Management, and Teaching Public Relations. He has worked in university relations at the University of Florida; science communication at NASA in Huntsville, Alabama; and agency public relations at Ketchum in Atlanta. He also has consulted for various university-related organizations in Honolulu, Hawai¿i. His research interests are online public relations, public relations theory, campaigns, ethics, and teaching and learning with online media. He likes surfing in the ocean more than surfing online, but still manages to do some of both.