Project X: Challengers - Seven Eleven - Ikuta, Tadashi
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* At a time when the giant department stores and supermarkets dominated theJapanese retail industry, two businessmen, Toshifumi Suzuki and Hideo Shimizu, discovered a new type of small retail store flourishing in America -- theSeven Eleven. Called a "convenience store," it was a concept new to theJapanese. Intrigued by this new idea and convinced that it would suceed in Japanas well, the two men put together a project team of fifteen members, all virtualnovices to the retail trade, to bring this venture to their land. Staking hisentire livelihood, young storeowner Kenji Yamamoto volunteers to…mehr

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* At a time when the giant department stores and supermarkets dominated theJapanese retail industry, two businessmen, Toshifumi Suzuki and Hideo Shimizu, discovered a new type of small retail store flourishing in America -- theSeven Eleven. Called a "convenience store," it was a concept new to theJapanese. Intrigued by this new idea and convinced that it would suceed in Japanas well, the two men put together a project team of fifteen members, all virtualnovices to the retail trade, to bring this venture to their land. Staking hisentire livelihood, young storeowner Kenji Yamamoto volunteers to convert hisfamily-owned liquor store into the first Seven Eleven in Japan. The hardship ofnegotiations, the oil shock, the struggle to cope with inadequate space --all were met with resolve and innovation, culminating in what is now called theretail revolution!