The Role of Entrepreneurial Public Relations at PSUT - Al Masri, Tala
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This study investigates the role of entrepreneurial Public Relations at Princess Sumaya University for Technology in enhancing its image. To achieve the objectives of the study, a quantitative and descriptive research approach based on a questionnaire was used to collect data from the respondents. The used method focused on studying the case (of PSUT) as it exists. The quantitative survey method was employed to investigate the role of entrepreneurial public relations at Princess Sumaya University for Technology in building its reputation and image. The qualitative, descriptive survey approach…mehr

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Produktbeschreibung
This study investigates the role of entrepreneurial Public Relations at Princess Sumaya University for Technology in enhancing its image. To achieve the objectives of the study, a quantitative and descriptive research approach based on a questionnaire was used to collect data from the respondents. The used method focused on studying the case (of PSUT) as it exists. The quantitative survey method was employed to investigate the role of entrepreneurial public relations at Princess Sumaya University for Technology in building its reputation and image. The qualitative, descriptive survey approach measures the research variables and evaluates the relationship between the variables within the model of study.
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Autorenporträt
Tala Al Masri is the head of public relations at the Princess Sumaya University for technology, holding a Master in the area of Entrepreneurship.