Tanushri Banerjee, Arindam Banerjee, Dhaval Maheta, Vivek Gupta

Business Analytics Value Chain (eBook, PDF)

Text and Cases

• Format: PDF

Produktbeschreibung

This book is a comprehensive, step-by-step learning guide towards understanding entire value chain of Business Analytics, its inter-related components and hence signifying its role in business decision making in India and globally.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 516
• Erscheinungstermin: 26. März 2025
• Englisch
• ISBN-13: 9781040320013
• Artikelnr.: 73383342

Autorenporträt

Tanushri Banerjee teaches at University of Wollongong Australia - India Campus, GIFT city, Gujarat, India.

Arindam Banerjee teaches at Indian Institute of Management, Ahmedabad, Gujarat, India.

Dhaval Maheta teaches at Department of Business and Industrial Management, Surat, Gujarat, India.

Vivek Gupta is affiliated with Softsensor.Ai, New Jersey, USA.

Inhaltsangabe

SECTION I: PLANNING 1. Introduction to Business Analytics. 2. Data
Analytics for Business. 3. Data Exploration in Business Analytics. 4.
Mapping Chart for Analytics Outcome. 5. Technology Infrastructure for
Business Analytics. SECTION II: PROCESSING 6. Inferential Statistics:
Preparing to be a Data Scientist. 7. Analytical Methods for Parametric and
Non-Parametric Data 8. Analytical Methods for Complex Data.9. Data Mining/
Machine Learning for Business Analytics. SECTION III: COMMUNICATING 10.
Interpreting the Statistical Outcomes. 11. Documenting the Process. 12.
Building the Storyboard of Outcomes. APPENDIX Appendix A: Case - Trasha
Beverages Goes the Business Analytics Way Appendix B: Business Case - Using
Analytics for Business Problem-solving Appendix C: Online Grocery Case
Appendix D: Tips on Using Software Used in This Book.