32,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in über 4 Wochen
Melden Sie sich für den Produktalarm an, um über die Verfügbarkeit des Produkts informiert zu werden.

  • Broschiertes Buch

How to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine their marketing strategy.

Produktbeschreibung
How to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine their marketing strategy.
Autorenporträt
Teresa M. Flannery is interim vice president for marketing and communication at Stony Brook University. Previously, she was a policy fellow in the Center for University Excellence at American University, where she served as the vice president for communication for eleven years. She was also the first marketing director and chief marketing officer at the University of Maryland.